Excerpted from an article on Blooloop…

11. A Game Changer?

My own darkened room was a meeting room at The Hilton, to see a demo of the new Edwards Technologies, Inc. (ETI) system developed in collaboration with German digital signage company Videro and Panasonic.

ETI videro signThis groundbreaking new technology, which was first revealed at InfoComm 2015, provides a versatility in managing complex display systems as well as a seamless user-friendly interface. They key is the usablity (you don’t need to be a programmer to be able to manage it) and the fact that it is cloud based.

Brian Edwards, Founder of ETI, explained that this technology will kick-start,  “The Internet of Audio Visual”. I was in the room with a team from Thinkwell Group, whom I believe are known as “Thinkwellians” (there’s probably a collective noun). The firm’s Creative Director, Dave Cobb, who knows a thing or two, seemed excited at the possibilities the system offered his clients and Nick Winslow, who also has huge experience in the attractions business, later described the technology as a, “game-changer”. 

To read the original document in entirety on Blooloop, please click HERE.